Boardwalk was formed out of an interest in creating a healthy alternative pomade in comparisons with the rest in the market. The first pomade launched in 2015 was essentially called Boardwalk, with inspiration drawn from Connor’s hometown of Huntington Beach, California. Countless of trial and error was made, before their final product where it excels in performance without the damaging effects. Since then, Connor been hooked onto pomade and been passionately researching and reinventing their line of pomade, only wanting the best for their customers. A lot of care, attention and love is put into Boardwalk’s product.