Dauntless Modern Grooming is a homemade, handcrafted, family owned brand located in Nebraska. The whole thing really started when the founder's little brother - Tyler passed away in 2012. Grooming & fashion was something very important to Tyler, he loved purple skinny jeans and his long shaggy hair. He said, “Style should be fearless,” and that was something the brand Dauntless have carried with for a long time.