JS Sloane

The Concept
JS Sloane Co. wanted to bring back the sensibility of grooming as a ritual and the notion that being well-groomed was a prerequisite to social interaction. JS Sloane took on one of hair styling’s oldest and most revered products: brilliantine. Also known as pomade, or more commonly hair grease. The goal is to create a modern-day version of the gentleman’s classic grooming products.

The Products
This new take on the classic brilliantine has been perfected and reformulated to offer the most desirable characteristics of the pomades, waxes, and hair greases of old but without any of the undesirable traits such as greasiness, heaviness, drying, and being impossible to wash out. These negatives have been replaced by a dapper gentleman's wish-list of benefits: superb holding, styling ease, an unbeatable hold that’s soft to the touch, and best of all, washing out with nothing more than water. The pearlized retro-pink pomade has a fresh scent, and a cloud-like texture and comes in two ready-for-close-up formulas, heavyweight and mediumweight. Hollywood legend good looks are at your fingertips.

The Packaging
Low-profile retro amber jars with tin lids embellished with cigar band labels. The packaging hits all the right notes and looks smart on the bathroom shelf: masculine, handsome, clean, and modern with an air of vintage haberdashery.