I've been using it for a few weeks now and here are my thoughts:
Design- looks really unique, with the blue lid and transparent glass jar instead of the conventional amber jar and black lid. Dig the design too.
Scent- this one is really up to personal preference. It's quite strong, but I personally like strong scents anyway so it's fine. It smells sweet, sorta minty and citrusy and it's quite refreshing imo. You can smell it in your hair for about an hour after you put it on.
Consistency- feels like a thick lotion, creamy when you scoop but once you leave it in your hands you will feel it drying up and boy does it dry fast
Application- after experimenting I've come up with the best way to apply this. Scoop a very tiny amount about a coin size into your hands, then use your fingers to spread it evenly on your palm. Do not try to emulsify/warm it with friction because it will dry very fast. Then lightly spread it to your other palm and brush it gently into your hair. Work from middle to front.
Styling- it has a very nice matte finish which I appreciate a lot. Also it gives a lot of texture. Restylable throughout the day. Lasts extremely long too. Hold is superb, you don't need a lot of product to get your desired style.
Verdict- just get it, you won't regret it. If you want a matte clay with strong hold, this is a good product to get