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SGPomades Discover Joy in Self CareSGPomades Discover Joy in Self CareSGPomades Discover Joy in Self Care


It was the year 1999. To the majority, it appeared like the barbering industry was nearing its end. Nonetheless, Donnie Hawley, Layrite's impassioned founder, was still on a mission to enhance his clients' haircuts. His technique was hampered by his customers' use of older petroleum-based treatments that wouldn't rinse off. Donnie worked hard to find a solution, never wanting to limit style while being committed to a high standard of barbering. The final product was a water-soluble pomade that "Holds Like Wax and Washes Out Like Gel."

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