The tale of Lumin Skin Care begins with a guy struggling with acne in his youth. At the time, Richard Hong was looking for solutions and came up empty. He found brands too focused on sales mode and the products ineffective. Hong also found that most men simply don’t take care of their skin. Not only that, but these men didn’t even know how to go about it. Lumin Skin Care was created to evolve that untreated facet of a man’s life.
The No-Nonsense Charcoal Cleanser is designed to be your everyday face wash, featuring activated charcoal, rose flower oil, and centella asiatica extract to safely remove excess dirt and oil buildup from your skin and pores, leaving a healthier, smoother finish. We love this cleanser because it’s both highly effective and lightweight enough to be used twice a day if needed.
The Moisturizing Balm is tailored specifically to tackle the drier, more calloused skin of men by adding a protective barrier over your face to prevent skin damage and by keeping your skin pH in balance. Built to target dullness and dryness, your face will feel more hydrated and look more refreshed than ever. Its formula boasts a blend of meadowfoam seed oil, apple extract, and ginger extract that hydrates your skin and can even curb the after-effects of shaving.
|Now, after selling hundreds of thousands of skincare products to guys in over 40 countries, Lumin is extending into body care and hair care to get closer to providing them products to complete their everyday routines.
Lumin’s haircare and body care is loaded with natural ingredients such as keratin, tea tree, peppermint, jojoba, ceramides, aloe vera and green tea leaf extract. “While we may not be the only company on the market offering men these ingredients, we’re proud to offer them at prices much fairer than our competitors,” says Gani. “To us, the most exciting part about this release is that we’re satisfying a longstanding demand from our customers. Practically ever since we started Lumin, our guys have been asking us for hair and body products.”