REUZEL® Extreme Hold Matte Pomade delivers the brand's strongest hold with a natural, matte finish. This water-based pomade gives you all-day control and washes out easily without leaving residue or buildup. Better than a 10 — it's an 11.
Hold 11/10Shine 1/10Water BasedFlexible HoldSugary Rum
11/10Hold
1/10Shine
WaterBased
FlexibleStyling Control
Maximum Hold. Minimal Shine.
Strong Control. Natural Texture. Easy Washout.
For those who want maximum hold and a clean finish, Extreme Hold Matte Pomade delivers Reuzel's strongest styling control without a glossy look.
It works well on medium to coarse hair and creates dry, messy-textured styles that stay in place all day. The hold remains flexible, while the water-based formula makes washing out straightforward.
01 / HOLD
Reuzel's Strongest Hold
Rated 11/10 for hold, this pomade delivers maximum control for styles that need to stay in place all day.
02 / FINISH
Natural Matte Finish
A shine rating of 1/10 keeps the finish natural, making it ideal for dry, messy-textured looks.
03 / FEEL
Strong Yet Flexible
Combines strong styling control with flexibility, giving your hairstyle structure without a rigid look.
04 / WASHOUT
Washes Out Easily
The water-based formula washes out easily without leaving residue or buildup.
Your Styling Finish
Dry Texture. All-Day Control.
Built for medium to coarse hair and styles that need strong hold with a natural finish.
Medium To Coarse Hair
Works well on medium to coarse hair, providing the grip and control needed to shape your style.
Messy-Textured Looks
Creates a dry, textured finish with minimal shine. Shape your hair into your preferred look.
Flexible Styling Control
Delivers the brand's strongest hold while keeping the styling feel flexible.
Signature Fragrance
Sugary Rum.
Extreme Hold Matte Pomade features a sugary rum fragrance to accompany its strong hold and natural matte finish.
How To Use
Emulsify. Distribute. Shape.
Apply to towel-dried or dry hair, working from the crown toward the front.
STEP / 01
Scoop & Emulsify
Remove 1 to 2 knuckles full from the can. Emulsify in your palms and spread evenly across both hands until fully covered.
STEP / 02
Start At The Crown
Apply to towel-dried or dry hair, starting at the crown and working toward the front.
STEP / 03
Work Through Hair
Work from scalp to ends and liberally cover the hair, distributing the pomade evenly.
STEP / 04
Comb Into Shape
Finish by combing your hair into the desired shape. Apply more if necessary.
Reuzel Styling Tip
Build Your Maximum-Hold Cocktail.
For Reuzel's strongest styling combination, pair Extreme Hold Matte Pomade with Pink Strong Hold Grease-Based Pomade.
Start With The Roots
Apply Extreme Hold Matte Pomade to damp hair at the roots.
Finish Through The Ends
Once the hair is dry, pull Pink Strong Hold Grease-Based Pomade through the ends for additional hold.
Product Details
The Essentials.
Hold11/10
Shine1/10
FinishMatte
Brand
Reuzel
Product
Extreme Hold Matte Pomade
Made for
Dry, messy-textured looks with all-day styling control.
Hair type
Works well on medium to coarse hair.
Hold
Reuzel's strongest hold, with a flexible styling feel.
Formula
Water based.
Washout
Washes out easily without leaving residue or buildup.
Fragrance
Sugary rum.
Application
Apply to towel-dried or dry hair. Work from the crown toward the front, distribute from scalp to ends, then comb into shape.
Frequently Asked Questions
Quick Answers Before You Style.
How strong is Reuzel Extreme Hold Matte Pomade?
Reuzel rates its hold at 11/10 and describes it as the brand's strongest hold. It provides flexible control for styles that stay in place all day.
What finish does it have?
It has a natural matte finish with a shine rating of 1/10, making it suitable for dry, messy-textured looks.
What hair types does it work well on?
Reuzel Extreme Hold Matte Pomade works well on medium to coarse hair.
Should I apply it to wet or dry hair?
Apply it to towel-dried or dry hair. Start at the crown and work toward the front, distributing the pomade from scalp to ends.
How much should I use?
Reuzel recommends removing 1 to 2 knuckles full from the can and emulsifying it in your palms. Distribute evenly through the hair and apply more if necessary.
Is it water based and easy to wash out?
Yes. Its water-based formula washes out easily without leaving residue or buildup.
What does it smell like?
It has a sugary rum fragrance.
How do I use Reuzel's maximum-hold styling combination?
Apply Extreme Hold Matte Pomade to damp hair at the roots. Once the hair is dry, pull Pink Strong Hold Grease-Based Pomade through the ends for additional hold.
Inside The Formula
Key Ingredients.
Beeswax
Delivers strong, flexible hold with grip and control to help tame frizz and flyaways.
Carnauba Wax
Builds structure and definition while helping resist heat and humidity.
Vitamin E
Helps protect hair from environmental stress and supports healthy-looking hair.
Castor Oil
Nourishes and conditions hair, helping support stronger-feeling strands.
T-4 Tonic Blend
A blend of witch hazel, nettle leaf, rosemary and horsetail root that helps reduce oil for a cleaner, matte finish and supports a fresh, balanced scalp.
Reuzel Extreme Hold Matte Pomade
Maximum Hold. Natural Finish. Turn It To 11.
Reuzel's strongest hold for dry, textured styles. Flexible control, a matte finish and a water-based formula that washes out easily.
I like the way it holds up my hair i do combine with blue reuzel as a combo it last longer and holds a better way , but you need to wash your hair twice to rinse off the clay type. But over all i like it
It's a great product. Strong hold, smooth application, nice scent and easy to wash off. Will be using this for a long time i believe. Highly recommend.
Best pomade I've ever used for my hair. It's heavy duty and keeps my hair in place, requiring minimum adjustment throughout the day. Would recommend anyone with curly or wavy hair to get this!
First time using this brand. It's a great product. It hold the hair well and easy for restyling. Don't feel hard on the hair after styling. Will buy this again.
The hold is strong and lasts for approximately 18 hours before my hair starts to feel flimsy. Although it says its matte, there is still a little shine. Washability is great. Overall I'll still give it a 9/10 (minus one for that little shine).
Best pomade i have ever used. Spreads like butter in your palm and goes on the hair with very very minimal tug or pull. Hold is nothing extreme but definitely strong enough to last whole the day. Comparing to Reuzel Fiber Pomade, this pomade texture is finer than Reuzel Fiber Pomade but the hold is not as strong but just slightly weaker than Reuzel Fiber Pomade. The scent of this pomade is very good, does not smell like candy or fruits but it also does not smell like cologne or perfume. Get it now if you are looking for a good hold, easy application and not overwhelming smell pomade.
Product is easy to spread and apply onto hair. Provides a strong hold through the day. And it is easy to wash off. One of the best product for daily use.
Honestly, it is not crazy strong hold, at least on my hair (i have a thick wavy hair), but it does the job well! The smell is ok..
It is waterbased and easy to wash out - no need shampoo
Overall, it is a great product!
It is a great product. Style easily and hold well. Best of all, it washes off with a single shampoo rinse. Would be even better if the hold can last the entire day.
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